The Professional Guide to Delivering and Sharing Your Imagery

Optimising Your Visual Assets: A Guide to Professional Delivery

Maximising the impact of your visual assets depends on how efficiently you share them with your team, delegates, or stakeholders. By using secure galleries and structured distribution methods, you ensure that high-quality imagery reaches the right people quickly, maintaining professional standards and capitalising on the immediate momentum of your event or project.

Once the camera is packed away and the editing process is complete, the focus shifts to distribution. Whether you are managing a large-scale conference or a series of corporate portraits, the way you handle image delivery can significantly impact the return on your investment.

As a specialist event photographer in Manchester, I understand that the lifecycle of a photograph does not end at delivery. It is about getting that content into the hands of marketing teams, sponsors, and individual attendees while the energy of the project is still at its peak.

1. Speed of Delivery: Our Multi-Stage Approach

In the worlds of PR and conference photography, the window for maximum engagement is narrow. To help you capitalise on this, we provide a structured delivery timeline for every event:

• The Next Day Preview: We deliver between 15 and 30 high-quality edits within 24 hours of the shoot. This selection is designed specifically for immediate social media use, press releases, and internal communications.
• The Full Gallery: Our standard turnaround for the full image set, which often includes hundreds of unique shots, is three to five working days.
• Priority Upgrades: If your project requires the entire gallery to be ready immediately, we offer a full gallery next day delivery service as an optional upgrade.

This approach ensures that your marketing team can maintain a live presence while waiting for the comprehensive archive to be finalised.

2. Secure Gallery Delivery as Standard

We deliver all final edits via a secure online gallery. This professional interface serves as a central hub for your project. It allows you to browse the full collection, download specific folders, or download images individually.

The gallery offers flexibility for various technical requirements. You can choose to download high-resolution files for print and PR or low-resolution versions optimised for social media and web use. This system ensures that your team always has access to the correct file type without needing to manually resize images.

3. Managing Stakeholders and Sponsors

Major events often involve multiple stakeholders, from keynote speakers to corporate sponsors. Usually, our clients manage the distribution to these stakeholders themselves by downloading the relevant assets from the main gallery and sharing them via their own internal channels.

However, if your project requires a more segmented approach, we can arrange delivery in separate galleries. This is particularly useful if you want to provide a sponsor with a dedicated link showing only their specific branding and activations without giving them access to the entire event archive. This targeted approach ensures your partners receive only the most relevant content.

4. Sharing Headshots with the Team

For headshot photography, we ensure the logistics of distribution are as simple as possible. Each final image includes the person's name in the filename. This makes it incredibly easy for your HR or marketing team to search the folder and send the correct files to the right people without any confusion.

Once delivered, you can provide staff members with their images so they can update their LinkedIn profiles and email signatures. This ensures a consistent and professional look across the entire digital presence of your company.

5. The Importance of Photography Credits

When you are sharing photos with external parties, media outlets, or on social platforms, a photography credit is always appreciated. It helps maintain the professional context of the imagery and supports our studio.

For social media posts, tagging Decoy Media on LinkedIn or using @thisisdecoy on Instagram is the best way to provide credit. For blog posts or national trade journals, a small written caption ensures the quality of the work is recognised.

6. Longevity: A Multi-Year Marketing Asset

While the immediate need for photos is often driven by speed, these galleries are a powerful long-term investment. High-quality imagery can be reused in marketing materials for years to come. From future pitch decks and annual reports to "throwback" social media content and recruitment brochures, a single event gallery provides a vast library of authentic brand assets.

While we leave these galleries online for the convenience of our clients, they should not be your only storage solution. We always recommend that you back up the images to your own local or cloud storage once you have downloaded them. This ensures you have a permanent, secure copy ready to be deployed whenever your brand needs a professional visual boost in the future.

Related Insights

• How to write a professional photography brief
• The ROI of professional photography for your business
• Managing GDPR and photography opt-outs at events

If you are planning an upcoming project and need a reliable partner for your PR photography in Manchester, please get in touch today for a free quote. We work across the North West and the wider UK to provide seamless image delivery for every client.