Introducing Our New Brand and Website

I am delighted to finally pull back the curtain on the new digital home for decoy.

This launch represents a significant milestone for the business. As we have grown, our visual identity needed to evolve to match the calibre of the projects we deliver. Today, we are debuting a refreshed brand identity alongside a completely new website, designed to showcase our work with the clarity and professional standard our clients expect.

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A Refined Visual Identity

Central to this evolution is our refreshed logo. While the core values of decoy remain the same, the new visual identity feels like a natural progression. It was important to create a mark that is both modern and timeless, reflecting the premium nature of the commercial sectors we serve. This updated aesthetic aligns perfectly with our photography, ensuring that our own brand carries the same level of polish and intentionality as the imagery we produce for our clients.

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A Professional Collaboration

For this project, I collaborated with the talented Manchester-based web designers Riot & Rebel. They have helped translate the new decoy identity into a sleek, user-friendly experience that puts our imagery front and centre. The goal was to create a space that is as functional as it is aesthetic, providing a seamless journey for our partners and clients.

Updated Portfolios

Alongside the new design, I have spent time completely refreshing our portfolios. You can now explore a vast range of recent work across the corporate and commercial sectors.

The new site architecture allows for a much more tailored experience; I can now curate dedicated pages and portfolios to meet the specific needs of my clients. Whether you are looking for an experienced OOH photographer for a campaign, a specialist retail photographer for a new launch, or a professional Christmas party photographer to capture your annual corporate celebrations, these streamlined galleries make it easier to find the exact calibre of work relevant to your project.

From high-end executive portraits to large-scale brand campaigns, the new galleries offer a comprehensive look at how we help organisations tell their stories.

It has been a privilege to work with an incredible array of clients recently, and the new site features updated work for brands and organisations including:

• Accenture
• Amazon
• Apadmi
• The Cabinet Office
• Manchester City Council
• Waterfall Agency
• Creative UK

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Looking Ahead

While the look has changed, our focus remains exactly the same: providing high-impact visual storytelling that strengthens brand identity. Whether you are a long-standing partner or visiting us for the first time, I invite you to take a look around the new site and explore the updated galleries.

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I would love to hear your thoughts on the new logo and website. If you have any feedback or would like to discuss a potential project for 2026, please feel free to reach out via my DMs or the contact page.

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Thank you for being part of the journey so far.