Privacy Policy_

This privacy policy applies between you, the user of this Website, and Decoy Media, the owner and provider of this Website. Decoy Media takes the privacy of your information very seriously.

This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully.

Definitions and interpretation

1. Definitions

In this privacy policy, the following definitions are used:

Data
Collectively all information that you submit to Decoy Media via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

Cookies
A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the section below (Cookies).

Data Protection Laws
Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK.

GDPR
The General Data Protection Regulation (EU) 2016/679.

Decoy Media, we or us
Decoy Media of First Floor, Swan Buildings, 20 Swan Street, Manchester, M4 5JW.

UK and EU Cookie Law
The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

User or you
Any third party that accesses the Website and is not either:

  • (i) employed by Decoy Media and acting in the course of their employment, or
  • (ii) engaged as a consultant or otherwise providing services to Decoy Media and accessing the Website in connection with the provision of such services.

Website
The website that you are currently using, www.thisisdecoy.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. Interpretation

In this privacy policy, unless the context requires a different interpretation:

  • the singular includes the plural and vice versa;
  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  • a reference to a person includes firms, companies, government entities, trusts and partnerships;
  • “including” is understood to mean “including without limitation”;
  • reference to any statutory provision includes any modification or amendment of it;
  • the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

3. Scope

This privacy policy applies only to the actions of Decoy Media and users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. Data controller

For purposes of the applicable Data Protection Laws, Decoy Media is the data controller. This means that Decoy Media determines the purposes for which, and the manner in which, your Data is processed.

Data collected

5. Data we may collect

We may collect the following Data (which includes personal Data) from you:

  • name;
  • contact information such as email addresses and telephone numbers;
  • demographic information such as postcode, preferences and interests;
  • web browser type and version (automatically collected);
  • operating system (automatically collected).

In each case, in accordance with this privacy policy.

How we collect Data

6. How Data is collected

We collect Data in the following ways:

  • data is given to us by you; and
  • data is collected automatically.

7. Data given to us by you

Decoy Media will collect your Data in a number of ways, for example:

  • when you contact us through the Website, by telephone, post, e-mail or through any other means;
  • when you use our services.

In each case, in accordance with this privacy policy.

8. Data collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

  • we automatically collect some information about your visit to the Website. This helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website, and the way you use and interact with its content;
  • we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information, see the section below headed “Cookies”.

Our use of Data

9. How we use your Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for:

  • internal record keeping;
  • improvement of our products/services;
  • transmission by email of marketing materials that may be of interest to you.

In each case, in accordance with this privacy policy.

10. Legitimate interests

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see “Your rights” below).

11. Marketing consent

For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft opt-in:

  • Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under soft opt-in, we will take your consent as given unless you opt out.
  • For other types of e-marketing, we are required to obtain your explicit consent (for example, checking a tick box we provide).
  • If you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how, see “Your rights” below.

Who we share Data with

12. Data sharing

We may share your Data with the following groups of people for the following reasons:

  • our employees, agents and/or professional advisors — in order to fulfil a request for quotation or services.

In each case, in accordance with this privacy policy.

Keeping Data secure

13. Security measures

We will use technical and organisational measures to safeguard your Data, for example:

  • access to your account is controlled by a password and a user name that is unique to you;
  • we store your Data on secure servers.

14. Data breaches

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse, loss, or unauthorised access to your Data, please let us know immediately by contacting:

info@thisisdecoy.co.uk

15. Protecting yourself online

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

16. How long we keep your Data

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

17. Backups

Even if we delete your Data, it may persist on backup or archival media for legal, tax, or regulatory purposes.

Your rights

18. Your rights under Data Protection Laws

You have the following rights in relation to your Data:

  • Right to access — the right to request copies of the information we hold about you at any time, or that we modify, update or delete such information. We will not charge you unless your request is manifestly unfounded or excessive. Where legally permitted, we may refuse your request and will explain why.
  • Right to correct — the right to have your Data rectified if it is inaccurate or incomplete.
  • Right to erase — the right to request that we delete or remove your Data from our systems.
  • Right to restrict our use of your Data — the right to block us from using your Data or limit the way in which we can use it.
  • Right to data portability — the right to request that we move, copy, or transfer your Data.
  • Right to object — the right to object to our use of your Data, including where we use it for our legitimate interests.

19. Exercising your rights

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis), please contact:

info@thisisdecoy.co.uk

20. Complaints

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority.

For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website: Information Commissioner’s Office.

21. Keeping your Data up to date

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

22. Third-party links

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

23. Transfer of business

Decoy Media may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Decoy Media.

Data provided by users will, where relevant to any part of the business transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied.

24. Prospective buyers

We may also disclose Data to a prospective purchaser of our business or any part of it.

25. Privacy protection

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

26. Cookie use

This Website may place and access certain Cookies on your computer. Decoy Media uses Cookies to improve your experience of using the Website and to improve our range of services. Decoy Media has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

27. Cookie law compliance

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

28. Cookie consent

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent, you are enabling Decoy Media to provide a better experience and service to you.

You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

29. Types of cookies

This Website may place the following Cookies:

Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to