Back in November we completed a shoot in collaboration with our good friends at Lumina Studios (based in Birmingham / www.luminastudios.co.uk) to produce a set of images on behalf of an advertising agency for the client Worx, a power tool manufacturer.
The brief was to produce stills to work alongside video content being shot on the same day, for use on a Christmas social media campaign. This would encourage the client's’ target market to invest in their products and make or build gifts for the festive season instead of buying.
Throughout the day images were captured in different areas around a residential location. This included under a Christmas tree surrounded by wrapped presents and on a wooden floor with fake snow and festive ornaments.
The shoot was a great success, capturing all of the images the client required as per the brief. They have been used in targeted advertising campaigns on Facebook and at the time of writing had received over 10,000 click throughs to the website landing page, with the client and the agency happy.
Producing unique imagery is just as important as attention grabbing copy for advertising campaigns of all kinds.
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There are a few examples of the images from this shoot below: