We were invited by Ear to the Ground to capture Britain's Got Talent fans getting involved with their experiential event that brought a sponsorship deal to life.
A mock BGT judges panel set was built in the foyer of the Lowry Theatre in Salford, during the initial auditions that took place in the main theatre. Fans were encouraged to take places on the set and pose for photos to be used on social media. The set was lit with 2x hired redhead lights, a Canon 5D mkIII camera with a 24-70mm f2.8 mkII lens. All secured in a in a fixed position on a Manfrotto tripod.
All frames were shot via an infrared remote to keep the framing consistent, this ensured they were ready for the post production stage. The client wanted the images placing within the frame seen below. We apply watermarks and frames to images for our clients often, in this case the task was slightly more complicated, involving the use of Adobe Photoshop and spreadsheet data to place the image layered within the frame that was provided.
Delivered Next Day
Everyone enjoyed the experience on the day, including us and the fans. Activations like this form a key part of alternative event marketing and we enjoyed filling the role of a Salford PR photographer. Our client was happy with the results and we think the images look great! They were delivered next day by digital download to be uploaded ao.com’s social channels.
If you require a professional photographer in Salford or Manchester to create PR content or capture a similar experiential event get in touch with us for a no obligation quote.