On the 29th & 30th November we captured the InsurTech Selection Days event, taking place at Rainmaking Loft London for the Startupbootcamp 2017 intake.
The brief was to capture the two days using event photography in a reportage style. Providing stills of interviews with key teams / mentors / partners and photograph the awards ceremony for use as key shots for press releases, and social channels - straight after the event.
The event selected 10 start up companies from 23 that spent the time pitching and speaking to mentors and partners about their ideas. There were some great ideas presented throughout the two days and it completely illustrates how developed the InsurTech and FinTech startup scene in London is. Adding to this there were also a number of companies from overseas, including three from South Africa.
Startupbootcamp’s London HQ of Rainmaking Loft is a great space to shoot in with lots of differing opportunities to add interesting and creative elements to the images that have been produced.
The interviews were conducted by Kristin, the Head of Marketing for Startupbootcamp. These were filmed by Michal Dzierza of Meehow Films, who was a pleasure to work with on the project.
A conscious decision
Whilst photographing certain visual elements for a client by request it is always useful to know the intended usage. A common error of amateur photographers is to not leave enough room around the subject for content, when it is used online or in print. Knowing that our client’s key usage was to be adding quotes on top for social media posts, a conscious decision was made for at least two of the portraits to have lots of space for copy to be added.
The awards were presented on a stage in the events space and the key shots required by the client were with them 15 minutes later. Speed and efficiency is a big factor of why Decoy Media get repeat business. There are lots of photographers that can photograph an event. Photographing a commercial event in a creative style, with industry standard results and efficiency from first client contact right through to completion is what helps to set us apart.
Commercial event in a creative style
If you work in the marketing department and have been tasked with finding a photographer get in touch, our experience will make it as painless as possible.
The project on a whole was a great success, produced some great instant and multi use visuals for the client and we look forward to working with them again.
If you are looking for a fintech photographer, insurtech photographer, corporate event photographer, commercial event photographer or other type of event photography services in London or anywhere in the UK please get in touch.