When Smiggle got in touch about being their PR photographers in Manchester for their new store launch in the Trafford Centre, we were more than happy to get involved. We have never before and since come across such a hectic shop to photograph in. The amount of products, patterns and colours rammed into this reasonably sized unit was insane! There’s a very slim chance any kid that walks in here is leaving without at least one item.
The brief was to capture the store empty, the happy team and customers in and enjoying the experience once open. Delivery was required same day so that these images could be sent to press including the Manchester Evening News, who sent a reporter to cover the event.
We grabbed lots of close ups of the various ranges and individual items whilst the staff were making the finishing touches and cleared the store for around 5 minutes before opening time to shoot some wide angle images demonstrating the size of the store, the signage and the breadth of the stock options.
We then moved onto capturing the happy smiling team members outside the front of the shop. The best thing about being a Trafford Centre photographer is being covered from the Manchester rain but still getting loads of natural light in from the glass roof. We got the staff all shouting and jumping to create some great images for press use.
At 10am the Trafford Centre and the new Smiggle store opened and customers were in straight away to get their faces painted and play various games competing for vouchers in-store. A mix of ages all featuring happy faces were required and this was shot mainly in a natural candid style. We took a few posed groups of customers or families too for variety.
The event was a great success in launching the new branch for the international kids retail brand. Our images were used both externally for press and social media content as well as internally.
Thanks so much we absolutely love these photos! They are just what we were after! Our brand manager & Marketing manager in Aus loved them too! Very well done on these!
It’s great to get super positive feedback like this as it means were doing something right! Below is a small sample of the 140 images we delivered to our client within hours of the shoot.
If you require a photographer for a PR opportunity in Manchester please don’t hesitate to get in touch!